Unless there are chefs as famous as Gordon Ramsey or Jamie Oliver in the restaurant, it is a need to constantly come up with new, effective and creative ideas to bring people to the outlet. The menu is the most important internal marketing and sales tool a restaurant has to market its food and beverage to customers. It is the only piece of printed advertising that you are virtually 100 percent sure will be read by the guest. Once placed in the guest’s hand, it can directly influence not only what they will order, but ultimately how much they will spend… my thoughts when I designed the Menu card and table Top menu for the world famous chain restaurant Ciro
